The word Mål, pronounced 'mo-l', means goal in Swedish.

We also take inspiration from the Scandinavian clean and clutter-free way of living. As a result, Mål Paper designs and produces stylish, simplistic and effective stationery that helps us to be more productive by focusing our minds on the most important tasks.

Our range of products is the result of seeking a solution to solve the common problem of jumping from one task to the next, without prioritising them or even completing the previous task. We were tired of having countless ‘to-do’ lists on notepads, notebooks and journals that did nothing more than complicate our goals and tasks further, to the point of feeling overwhelmed and uninspired to hold ourselves accountable.

Our mission is simple. Focus on creating products that give the user clarity on what they want to achieve with a clear path on how to get there, all while promoting a positive mindset to carry over on to their daily activities.